I’m Herman, pronounced Her + min.

Please avert your eyes from the second half of this sentence:
I may be the first copywriter to have never read a full book.

Prior to my new role at DDB, I spent a large portion of my life on the white sandy beaches of Samoa, before being shipped off to an all-boys Catholic boarding school for being a problem child. Fortunately, I grew out of it, and now I’m an adult with problems.

I took on a crippling student debt at the University of Auckland, before deciding university wasn’t the vibes. I had a quarter-life crisis after watching Mad Men, and decided I wanted to do advertising. So, here I am at the ripe old age of 26.